Online Food Ordering and Delivery Application During Covid 19 in Sri Lanka

Abstract

Online food delivery (OFD) applications have become more popular in recent years, making it easier to shop with online channels due to the convenience they offer to consumers. During the recent COVID 19 epidemics, a lockdown was implemented in Sri Lanka with the aim of controlling the spread of infection. The economic growth is highly demand and the result will depend on the percentage of ordering and delivery factors. However, when it comes to delivery part customers take full responsibility and risk. It raised the level of hygiene among consumers and changed a pattern in the perception of OFD. Since previous research activities have become obsolete due to permanent changes in consumer behavior, the factors influencing consumer decisionmaking when it comes to OFD need to be re-examined and explored. The primary objective of the research is to identify the factors influencing OFD selection during lockdown to Sri Lanka through exploration factory analysis, which allows OFD service provider to make strategic decisions based on customer desired value. Analysis using a sample of 215 models using a set of twenty variables, the main component analysis is applied to collect the minimum portion that contributes to the maximum number of variables described. Three variables were removed during the analysis because they failed to meet the rule of thumps. It provides a set of unrelated hidden variables using a linear combination of real variables.The study was concluded by identifying seventeen variables in four categories: Efficiency information, Control & Security, Convenience, and Quality &Hygiene.