IT Managers’ Intention to Use Data Visualization Applications: A Sri Lankan Study

Abstract

This paper presents a preliminary analysis on the behavioral intention of IT managers to use data visualization application. Data visualization entails the visual understanding of data. It is part of the data analytics conducted following data correction. This study aims to determine the effect of effort expectancy, performance expectancy, and other factors in improving performance. The underpinning theory employed to explain the relationship is the Unified Technology Acceptance and Use of Technology. The needed data was collected from IT managers in numerous business sectors in Sri Lanka using a self-administered questionnaire. A total of 278 IT managers make up the active respondents in this study. The Smart PLS 3 software was used to analyze the data. The findings showed that behavioral intention is positively correlated with the factors of facilitating condition, effort expectancy, social influence, and performance expectancy. Theoretically, this study is positively linked to the theory of unified technology acceptance and use of technology. Implications wise, the findings can help boost the behavioral intention of managers in using data visualization software specifically by improving the aspects of facilitating condition, effort expectancy, social influence, and performance expectancy.