The Factors Influencing Online Banking Usage: Study among the Academic Staff of South Eastern University of Sri Lanka

Abstract

This study's goal is to develop and experimentally evaluate a model that pinpoints The Factors Impacting South Eastern University of Sri Lanka Staff's Use of Online Banking. Perceived Trust (PT) was chosen from the literature since it seemed to be more contextual, while Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) were based on the wellknown Technology Acceptance Model (TAM). A quantitative investigation based on a survey using questionnaires was used. The total population of the study was 250 and the sample was taken as 152 based on the Morgan table. All 152 responses were received completely. The data collected perfectly fit the model proposed, and the structural model supported that PU, PEOU, and PT, while TAM factors are known to affect behavior-related intentions to use any technology, have been empirically proven to affect behavior-related intentions to use online banking services in the Sri Lankan context. When building mobile banking apps for consumers, banks should consider features that users can easily recognize and utilize. The South Eastern University of Sri Lanka's academic personnel was the focus of the study, although it might also have included non-academic workers. Future research may also concentrate on other university researchers. The research study concluded that independent variables have a strong significant positive relationship with behavior intention to use mobile banking (R = 0.876, R-Square = 0.724). This research study gives the banking industries indepth information on the efficient usage of electronic mobile banking applications and the strategies to draw potential consumers for their multipurpose use.